Most game studios dream about making $1.2 billion for their parent companies on a yearly basis. Blizzard is living that dream as we speak.
Vivendi Games, parent company of the Irvine, CA-based Blizzard, generated €1.02 billion last year, or around $1.8 billion in USD monopoly money. Of that, €814 million ($1.2 billion USD) came directly from World of Warcraft.
We all knew it was printing money, but, geez. Still, you should know that figure doesn’t refer to profit, which is calculated after business expenses such as salaries, server maintenance, and Mike Morhaime’s blow fund are deducted. Now you know…and knowing is half the battle!
