As a very close follower of trends within the gaming media space, one particular interesting trend has stuck out to me over the past week: Kotaku, a property of the blog group Gawker Media, has gone out of their way to mention and include everything related to MTV. Now, it could be coincidence that MTV and its related media properties are particularly hot this week, but sometimes the phrase “where there’s smoke, there’s fire” comes out to actually be true.
Everyday this week there has been an increased focus on MTV and Viacom properties. With guest blogger and GameTrailers and Spike TV (both Viacom properties) correspondent Geoff Keighley taking guest editor duties all week, the co-branding is either a somewhat blatant advertising deal or an even bigger deal involving the potential sell of Gawker to Viacom — a company trying to increase its videogame presence more and more.
