Last week we covered the news that Tom “TSquared” Taylor, MLG Halo 3 pro, had inked a deal with Dr. Pepper. The aforementioned deal has nothing to do with the one where Dr. Pepper owes all of us free soda, no sir. He gets his mug plastered all over bottles of Dr. Pepper in a true-blue endorsement deal. After tackling the crazy world of endorsements, he did what any professional athlete would do: he tells the world how to become just like him via a popular sports magazine. Now, said article reads more like an “Everyone can do it! Yes, even you!” inspirational piece, but he does bring up some of the finer points of it, including just what sponsorship entails.
Read on for an excerpt from ESPN the Magazine’s article. Read more »
Today Dr Pepper took a step in furthering competitive gaming as a legitimate sport. The company announced that it’s supporting a pro-gamer for its first national distribution deal for an athlete.
Tom Taylor, known on the Major League Gaming’s circuit as “Tsquared,” will appear on 20-ounce bottles of Dr Pepper from Jan. to Apr. in 2009. In total, Tsquared’s face will appear on 175 million bottles, that is, 80% of the bottles produced. No details on how much Tsquared was paid were revealed.
With the Championship Gaming Series going under yesterday, joining a whole host of gaming tournaments that attempted to persuade popular culture that gaming is a sport, this is an uplifting note. A major company like Dr Pepper might have the resources to bring competitive gaming to the forefront of modern society’s mind.
Read: A Drink Backed by a Sports Hero (Wielding a Mean Game Controller)
Last week we covered the news that Tom “TSquared” Taylor, MLG Halo 3 pro, had inked a deal with Dr. Pepper. The aforementioned deal has nothing to do with the one where Dr. Pepper owes all of us free soda, no sir. He gets his mug plastered all over bottles of Dr. Pepper in a true-blue endorsement deal. After tackling the crazy world of endorsements, he did what any professional athlete would do: he tells the world how to become just like him via a popular sports magazine. Now, said article reads more like an “Everyone can do it! Yes, even you!” inspirational piece, but he does bring up some of the finer points of it, including just what sponsorship entails.