GGL’s Reid Landeen translated this GGL China article.

World of Warcraft had a tumultuous 2007 in China, with the release of The Burning Crusade expansion and addition of many new players. Here’s a journal-style rundown of the year for TBC in China and around the world.

Jan. 16, 2007
World of Warcraft’s first expansion, The Burning Crusade, ships to North America and Europe.

March 8, 2007
Blizzard Entertainment announced today that WoW’s expansion (The Burning Crusade) has already sold more than 3.5 million copies in North America. In the first 24 hours of release, it sold more than 2.4 million copies, which is more than any PC game has ever sold in a single month. Blizzard’s President, Mike Morhaime explained, “The passion that gamers have for The Burning Crusade makes us feel really excited.” At this time, Chinese gamers did not know when The Burning Crusade would be released in China.
Continued…



Bow down, mortals and worship at the altar that is World of Warcraft! 10 million of your puny brethren have already joined the religion!

Your initiation begins with you jumping up and down repeatedly on a nationally televised talk show’s couch proclaiming your love for the game. Then, we’ll send you a free game card. Afterward, you can begin paying the low price of $14.99 a month to further your addiction subscription.

Here’s how Blizzard counts the masses of levelers that grovel at the Dark Portal, waiting to enter the mythical realm of Outland: The 10 million number counts those who have paid an addiction subscription fee or hold an active prepaid card. Visitors to Internet cafes also count toward the total.

Essentially what your overlords are saying is that they’re not counting expired subscriptions in any fashion. There really are 10 million active players scattered throughout the realms.

What are you waiting for? We’ll see you on the other side!